Strong presence in Asia Pacific, Data-driven approach (Merkle), Simplified structure with 6 global brands
Largest by revenue, Broad global presence, Strong creative agencies
Strong creative reputation, Stable client relationships
Strong digital and tech capabilities, Data-driven approach
Strong US presence, Data capabilities (Acxiom)
Part of Vivendi media group, Strong in health and wellness
Digital-only, "faster, better, cheaper" model, Agile structure